The Sheraton Masterbilt Gem Archer is a clear and confident tribute to 1960s British rock, revisited with a notably high modern standard of build quality. Inspired by Gem Archer’s 1966 Sheraton (think Oasis, Beady Eye, Noel Gallagher’s High Flying Birds), it retains the elegant, richly appointed semi-hollow design, but with a level of execution well above standard production Sheratons. This is an Epiphone that firmly belongs in the high-end category, both in terms of luthiery and components.
The maple/poplar semi-hollow body with a solid maple centre block strikes an excellent balance between openness and control. The sound breathes, with wide, expansive chords, while remaining fully usable at stage volume without uncontrolled feedback. The Gibson USA mini-humbuckers bring definition and attack: bright, elegant cleans, a precise crunch that cuts through the mix, and a distinctly British character that is lively but never messy. It is a guitar that thrives on arpeggios, big choruses and clear, articulate riffs.
The mahogany neck with a 60s C profile feels immediately familiar: neither too thin nor too chunky, with a fluid feel that encourages unrestricted playing. The short scale length and rosewood fingerboard enhance comfort, making it ideal for open chords, barre work and singing melodic lines. Add to this premium electronics (CTS, Mallory, Switchcraft), solid hardware and a striking Cherry Red gloss finish, and the result is a semi-hollow with real personality: elegant but not polite, vintage in spirit yet fully suited to modern demands. A guitar that clearly makes you want to play louder... and better.
2-year warranty from our workshop.
